Professional branding inspires trust and loyalty. Think about some of the top names we use every day, like Kellogg’s, Coca-Cola, Virgin... instantly recognisable, and we don’t question doing business with them. Well, this is just as important for you. And once you have established your brand, it must adorn everything you do: it’s no use having a superlative website and then giving away a cheap business card with an old logo. So don’t be a skinny flint - give your business the branding it deserves, and take your rightful pecking order in the marketplace.
Image is everything. If you want your customers to trust you and believe in your products or services, it’s vital you create the right image for your business.
Logo Design
This is where good branding starts, and it’s the Momma of them all. Get your logo right, and it will remain timeless, inspirational and reflect all the qualities of your business directly to your customers without you saying a word. It can be fun, corporate or just plain stylish - as long as it’s powerful it will serve you well.
Stationery and Business Card Design
Handing out a business card that was produced at a motorway service station is tantamount to professional suicide. Unfortunately, the ‘designs’ turned out by many stationery printers aren’t much better, but while these people aren’t behind bars we have to do something to take the fight for good stationery forward. We’ll take your branding and interpret it to stunning effect on the finest card and paper stocks money can buy: it won’t cost you the earth, but the difference in your customer’s perception of the quality of your business will be polar. Don’t take the chance - cheap stationery is like cheap shoes - neither will get you very far.
Brochures and Printed Literature
How lovely does it feel to look at an old LP cover, and indulge ourselves in the richness of its artwork and packaging rather than simply owning a digital download? Now think of that in terms of a beautiful brochure or leaflet... people still like to have something to hold, touch and feel. It’s a part of your business they can take away with them, but the quality needs to be just as good as your website and stationery. So go on... push the boat out with a smashing brochure or tempt customers with a spiffing leaflet. They might be oldies, but they’re also goldies when done properly.
Advert Conceptualisation and Design
A good ad that works well is something you can’t leave to chance, and most certainly not to the artwork departments of most newspapers and magazines. It needs to be brainstormed, storyboarded and thoroughly conceptualised with the perfect imagery, copy and design and a personality all its own. It doesn’t matter whether it’s going to appear in print or on the web, thinking it through and investing in a properly designed presence will pay dividends in the end. If you’re going to bother at all, budget right and make it count. Or give your money to the home for retired treacle-benders. It’ll do more good and they like a nice day out.
Direct Mail and Email Marketing
We’re not talking Viagra here (at least, we hope not) but email marketing is leading the way in terms of getting your message out to existing and potential customers. But you don’t want to end up consigned to the virtual trash cans of the world, so like anything else, a successful email campaign needs effectively designing and managing. And the same rules apply to good old fashioned direct mailing; a properly orchestrated campaign to a carefully selected database of contacts can be a surprisingly fruitful way of topping up the coffers. Think of it as giving the tired and floppy parts of your business a little blue pill.
eBrochure design
eBrochures are such show-offs. They dance around, flipping their pages to and fro and generally dazzling the buying public at large, delivering your sales message and acting very superior about being green and saving some lovely trees. Which is why you must have one. They’re a superb addition to any printed stuff you have, are easily and cheaply updated and can help you clinch the deal by dashing in like a cavalry in any sales presentation, either face to face or on the phone. Sent to a potential client as a simple email link, there’s no download delay, and your eBrochure is there in a jiffy, ready to start performing without so much as a warmup.
Website Design
These days, having a great website is a bit like having a phone used to be. Without it any business would be severely hampered in its fight for survival. But simply having one isn’t enough, of course. Designing world class websites is something we have a particular penchant for, but however pretty we make it, it’s got to be found, which is why all Freebird websites are fully accessible and organically optimised for the search engines. Our highly skilled team of designers, programmers, SEO gurus and copy writers ensure you really do get the best of all worlds, ending up with one of the finest websites money can buy. Ooh, you lucky devils.
Packaging Design
However good your product is, if you wrap it up in a tatty old piece of greaseproof paper it’s unlikely to get noticed. And if it doesn’t get noticed, it ain’t gonna move off the shelf very quickly. Balancing environmentally-friendly packaging with superb design is something at which we Freebirds are very skilled. Whether it’s a traditional approach you need or something cutting edge and up-to-the-minute, we are used to delivering stunning designs which will put your product squarely in the marketplace and in front of your buying public. When it comes to packaging, we’ve got it all wrapped up. Well, what did you expect us to say?
Signage, Fascias, Banners and Bespoke Artwork
Whether you need a new sign for your premises, a pull-up banner for a show or exhibition or a stunning piece of artwork to adorn your interior walls, the canny mix of Freebirds will come up with the goods. From our precocious Picassos to our talented Turners, we’ll work in the style that suits you, and we can supply artwork files to your manufacturer of choice, or organise everything through to final production ourselves - the choices are endless. Ooh, we do spoil you.
Vehicle Livery
Get your graphics out and let the world see them. A professionally sign-written vehicle can be the icing on the cake when it comes to projecting your image into the big wide world of customers. We’ll take the time to work with the right templates for your cars, vans or lorries, ensuring the execution of our designs flows perfectly with a vehicle’s natural lines and surfaces. The result will be a stunning, live advertising canvas that will be your loyal foot soldier in any guerilla marketing campaign. Now, who’s a pretty boy then?
Advertising for Public Transport
It’s a great way to get your marketing message or brand out there to the general public - from little poster ads on trams and buses right through to full on body-wraps and side banners. If you want to harness the power of advertising on public transport, we’ll take care of the designs to maximise your results. It’s a great opportunity to be really loud and proud, and you’ll reap the rewards on a powerful grass roots level. It won’t mean cheaper fares on your bus or tram, but with the extra cash you’ll generate, you should be able to take a cab. Taxi..!
